Maintaining a healthy lifestyle seems to be the new trend. Eating healthy books are being published left and right and magazines are constantly featuring articles about healthy eating. With the technological world rapidly growing we should take advantage and create an app for healthy eating.
It's hard to remember what to eat and when to eat it, but with an app readily available on your phone, healthy eating would be as simple as a click. The app would provide users with a number of different options for healthy eating. The first aspect of the app called "Eat This Instead" allows users to type in what they are craving, say a brownie, and the app will provide a number of healthy alternatives to the craving. The second aspect of the app called "Balance It" would allow users to plug in ideas for a meal and the app would give a number of suggestions that go with the food you specified to help balance the meal and maintain good PH levels in the body. For example, if a user chooses steak they will type "steak" into the "Balance It" section and the app will output foods that help break down steak and level PH in the body.
The app will be promoted on twitter through marketing and PR. Twitter will allow users to tweet about the app and relay the message to friends. With the 200 million twitter users and 1.6 billion searches a day, news about the app will circulate fast with users tweeting about success with our new "Eat This" app. If anything goes wrong with the app we can have fast and easy communication through Twitter customer service.
