Maintaining a healthy lifestyle seems to be the new trend. Eating healthy books are being published left and right and magazines are constantly featuring articles about healthy eating. With the technological world rapidly growing we should take advantage and create an app for healthy eating.
It's hard to remember what to eat and when to eat it, but with an app readily available on your phone, healthy eating would be as simple as a click. The app would provide users with a number of different options for healthy eating. The first aspect of the app called "Eat This Instead" allows users to type in what they are craving, say a brownie, and the app will provide a number of healthy alternatives to the craving. The second aspect of the app called "Balance It" would allow users to plug in ideas for a meal and the app would give a number of suggestions that go with the food you specified to help balance the meal and maintain good PH levels in the body. For example, if a user chooses steak they will type "steak" into the "Balance It" section and the app will output foods that help break down steak and level PH in the body.
The app will be promoted on twitter through marketing and PR. Twitter will allow users to tweet about the app and relay the message to friends. With the 200 million twitter users and 1.6 billion searches a day, news about the app will circulate fast with users tweeting about success with our new "Eat This" app. If anything goes wrong with the app we can have fast and easy communication through Twitter customer service.
I really like the idea of this app. I think that there are many healthy eating/lifestyle apps that already exist, but this seems like a fresh and simple approach. A lot pre-existing apps of that kind are all about the numbers—counting calories, weighing portions, and fat content. While I'm sure such information could be included with the app, I like that it is straight to the point. When I'm looking for a healthier option, I want visuals and easy options, not a meter to compare calories in two different foods.
ReplyDeleteJaime is right, there are a lot of apps out there specifically for people that are looking to lose weight, but those apps are really cumbersome when it comes to creating meals and provide no help in eating healthy. You should also think about ways to help individuals figure out what they could make from what they have in their fridge or pantry. A big aspect of an app like this i think would be to educate the user about why food in unhealthy or healthy so that the user can identify food more easily that is good for them moving forward.
ReplyDeleteI like the idea of the eat this that not that concept, because it can give people a fast alternative. However, you should try and do something that is drastically different then the other food apps. Maybe try marketing this app for athletes for example they type in the type of athlete they are then the app will show what a good diet is for that athlete, so you can attract a different group of people.
ReplyDeleteThis is wonderful. I am the queen of cravings and understand how quick it is to make a stupid decision about how much/what you eat. An app like would would allow me, and others like me, to quickly have access to information about a healthier option that will still suffice my craving. I can imagine this being really popular, especially among woman. It would be cool if you included recipes too!
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